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Background:
Against the backdrop of Chinese brands going global, cross-border e-commerce, and the worldwide expansion of tech-driven enterprises, an increasing number of manufacturers are entering international markets and competing on a global stage. However, beneath this surging wave of globalization, the industry at large faces a critical shortfall: insufficient intellectual property capabilities tailored for overseas operations. Most players in the global expansion space lack systematic overseas patent portfolio strategies, trademark registration, and copyright protection awareness, and have limited understanding of various countries' IP laws, examination rules, and enforcement systems. Issues such as overseas brand squatting, patent barriers, cross-border infringement complaints, and compliance disputes are becoming increasingly common—ranging from product delisting and store account suspensions to, in severe cases, heavy compensation liabilities and forced market exits. These challenges have become a core bottleneck constraining the steady and sustainable global expansion of Chinese enterprises.
Against this backdrop, IP Forefront New Media will host the IP Forefront Go-Global Forum in Shanghai on November 5–6
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Highlights:
• 30+ speakers from IP offices, courts, enterprises, and law firms
• 100+ enterprises and research institutions
• 30+ leading law firms and IP agencies
• 270+ participants
• 15+ hours of networking (tea breaks & luncheons included)
Who will attend:
• Government & Associations: Courts, IP Offices, Standards Bodies
• Law Firms & IP Firms: Patent & Copyright Attorneys, Agents
• Enterprises: IP Counsel, Head of Legal
• Academia & Research: IP Operations, R&D
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What you will learn:
• The First Hurdle in Going Global – Freedom to Operate (FTO) Analysis Before Product Launch
• IP Ownership Arrangements Under Cross-Border Equity Structures
• Major Approaches to Overseas Patent Filing and Selection of Target Countries
• Compliance Boundaries of Restrictive Clauses in Cross-Border IP Licensing
• Key Aspects of Patent Litigation and Injunction Practice in the Brazilian Market
• Infringence Response in OEM/ODM Models – Updates Based on Different Jurisdictional Rules
• Practical Strategies for Technology Companies Facing U.S. Section 337 Investigations
• IP Risk Prevention and Response to Preliminary Injunctions at Overseas Exhibitions
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